Postmodern Adverts #2

Sony's "Greatness Awaits" advert is postmodern due to its surreal context. The advert blends video game footage with reality, forcing the audience to suspend disbelief and promising that their experience using the console will be similar, when in reality, it won't.

Postmodern Adverts

The Thomson TV Advert uses "Where Is My Mind" by the Pixies, which is also used in Fight Club.
The song has been modified to suit the holiday advert but "it is impossible to get away from the Pixies version or the Fight Club version whilst watching the advert". This intertextuality is particularly postmodern.