Jean Baudrillard: Simulacra and Simulation

Simulacra are copies that depict things that either had no reality to begin with, or that no longer have an original. Simulation is the imitation of the operation of a real-world process or system over time.

Simulacra and Simulation is most known for its discussion of symbols, signs, and how they relate to contemporaneity (simultaneous existences). Baudrillard claims that our current society has replaced all reality and meaning with symbols and signs, and that human experience is of a simulation of reality. Moreover, these simulacra are not merely mediations of reality, nor even deceptive mediations of reality; they are not based in a reality nor do they hide a reality, they simply hide that anything like reality is relevant to our current understanding of our lives. The simulacra that Baudrillard refers to are the significations and symbolism of culture and media that construct perceived reality, the acquired understanding by which our lives and shared existence is and are rendered legible; Baudrillard believed that society has become so saturated with these simulacra and our lives so saturated with the constructs of society that all meaning was being rendered meaningless by being infinitely mutable. Baudrillard called this phenomenon the "precession of simulacra".

A Postmodern World

George Ritzer (1996) suggested that postmodernism usually refers to a cultural movement – postmodernist cultural products such as architecture, art, music, films, TV, adverts etc.

Ritzer also suggested that postmodern culture is signified by the following:

• The breakdown of the distinction between high culture and mass culture. (Think: Black Swan-a film about a prima ballerina laced with a liberal dose of crowd pleasing sex and (psychological) violence.)

• The breakdown of barriers between genres and styles. (Think: Django Unchained - a mixture of spaghetti western, drams, action film, serious comment on slavery.)

• Mixing up of time, space and narrative. (Think: Inception or The Mighty Boosh.)

• Emphasis on style rather than content. (Think: Little Mix, One Direction.)

• The blurring of the distinction between representation and reality. (Think: TOWIE or Celebrity Big Brother.)

The French theorist Baudrillard argues that contemporary society increasingly reflects the media; that the surface image becomes increasingly difficult to distinguish from the reality. Think about all the times you have heard an actor on a soap-opera say, that when they are out and about, people refer to them by their character’s name. Look at The Sun’s website and search stories on Nicholas Hoult when he was in Skins: he is predominantly written about as though he is ‘Tony’, his character in Skins.

Key terms:

• intertextuality – one media text referring to another

• parody – mocking something in an original way

• pastiche – a stylistic mask, a form of self-conscious imitation

• homage – imitation from a respectful standpoint

• bricolage – mixing up and using different genres and styles

• simulacra – simulations or copies that are replacing ‘real’ artefacts

• hyperreality – a situation where images cease to be rooted in reality

• fragmentation – used frequently to describe most aspects of society, often in relation to identity